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Social Media Marketing Specialist, B2B (m/f/x)

Marketing
Full Time
AMER (North, Central and South America)
USA, Boston

We are seeking our next change agent who will develop and implement our social media strategy and build marketing content in coordination with the panagenda product expansion and sales growth activities globally. The focus will be to increase our online presence and improve our brand awareness to drive traffic to our website and promote sales leads from a largely Microsoft customer/partner community. In this role you will be working closely with the Marketing and Sales departments.

As a Marketing Specialist, you are responsible for the weekly updates to our social media outlets and partner cross-marketing activities, coordinating and implementing all phases of interactions to promote new features and solution/sales announcements from our product managers. This is a proactive job classification.

The ideal candidate is highly motivated, creative, collaborative, and outgoing, with a passion towards story telling through multiple channels (video clips, images, written text, etc.). It requires an individual with good business acumen, strong communication skills, excellent relationship building and a strategic execution ability to drive success.

This role is staffed out of a remote home office and may require some travel for tradeshows and other marketing events throughout the year.

As a member of the panagenda team you will

  • Develop, implement, and manage our social media strategy after conducting competitive research, platform determination, messaging, and audience identification
  • Plan, create, publish, and share new content (including original text, images, promotional and instructional videos) daily that builds meaningful customer connections, increases brand awareness, and encourages community members to engage with the brand
  • Collaborate with Sales and the Marketing team to develop social media campaigns
  • Stay up to date with the latest social media best practices and technologies
  • Setup and optimize company pages within each platform to increase the visibility of company’s social content
  • Work with copywriters and designers to ensure content is informative and appealing
  • Monitor SEO and customer engagement and suggest content optimization
  • Create editorial calendars and syndication schedules
  • Provide constructive feedback

We are looking for you if you

  • 3 to 5 years of experience as a B2B Marketing Social Media Specialist or in a similar role (best in a fast-paced, dynamic, and entrepreneurial company; preferably a SaaS company) and hold a bachelor’s degree in Marketing or a relevant field
  • Excellent knowledge of Twitter, LinkedIn, Facebook, and other social media best practices as well as a good understanding of social media KPIs
  • Knowledge of marketing methods for demand, vertical and loyalty marketing
  • Excellent verbal, written, and interpersonal skills in English (American English preferred)
  • Excellent knowledge of Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, InDesign), Microsoft Teams and Microsoft 365

Also good that you are

  • Familiar with HubSpot, web design and publishing
  • Understand SEO and web traffic metrics
  • Have verbal communication skills in German
  • Proactive and forward-thinking
  • A team player
  • A critical thinker and a problem-solver
  • Excellent at multitasking & have good time-management skills

You’ll love working with us because of

  • Diverse activities with potential for further development
  • A collaborative atmosphere in an international working-environment
  • Flat hierarchies and flexible working hours/location
  • Internal & external professional development opportunities

*Due to pandemic restrictions, office hours are reduced to a minimum and working from home is encouraged.

We guarantee a competitive and performance-related salary, dependent on your professional and personal qualifications.
We are looking forward to receiving your significant application via our online form or by email (along with CV, motivation letter, various certificates).